Additude Blog

Omni-channel marketing is the biggest Digital Advertising trend right now

The world of business has evolved over time. With the advent of the Internet and the changes it has brought in our lives, every business - from the smallest local grocery store to the largest

Top Three Strategies Small and Medium Scale Businesses Need to Adapt now to Thrive post-COVID.

As the impact Coronavirus is having on our health and health systems was not enough,

Convert to digital platforms or you will be left behind

The internet universe has grown a lot over the decades. At present, it completely dominates the world until it becomes a necessity for all businesses...

Predictive Lead Scoring is the Gamechanger of future digital marketing.

Over the years, digital marketing has undoubtedly significantly evolved. Some of the processes that used to be commonplace only a few years ago are now entirely redundant...

Why companies are shifting from brand awareness to brand affinity?

In modern times, we see how much businesses have to struggle to get by in a competitive market. They have to go above and beyond the ordinary to make and secure their place in...

Why is digital marketing so important?

Today digital marketing is seen as a great opportunity for companies and start-ups who want to improve their online business or want to start a new business...